Hair Salons are one of the biggest word of mouth businesses known to man and lets face it a great salon doesn’t just sit back and wait for customers to wander in, they put themselves out there, network and promote. That is exactly what Emerson Salon in Seattle has done.
What I love about Emerson Salon?
- They have a beautiful easy to use website
- All their Social Platforms are above the fold, eye catching and providing a call to action
- They offer online booking
- They make their stylists front and center,showing their personalities and allowing you to learn more about them
- Each of their stylists have their own twitter account and rss feed
- They blog (however not on a regular basis)
- They have keywords spread through out the site and blog about key industry topics
I love this blog post showing some of their actual work. What a great way to create a portfolio while really showing off your talent add a couple testimonials from long time clients and WOWZA talk about social proof.
This blog post got me to thinking about what other types of blog posts would be good for hair salons. Here are a few ideas I came up with:
- How does what you eat affect your hair?
- Top 5 ways to cure dandruff
- How to get the look without the hassle
- Avoiding hair loss, is it possible?
- Hair washing practices, What you are doing wrong?
- What makes a good hair brush?
- Avoiding lice this school season
- How cheap shampoo is costing you money?
- Does oily hair cause acne?
- Washing your hair, How much is to much?
- Top looks of the season
- Best cuts for thick hair (or thin hair)
- Grey is the new blond
- Top hair accessories every girl needs
- Stylist of the month
- Best before and after photos of the month
- Parents survival guide to kids hair (how to deal with tangles, gum in hair, lice) Parents Survival Kit, What you should have on hand
- Bad hair day fixes
- Wedding day hair tips
- Tips for babies first hair cut