Expectation of Instant Results
“As designers go, I’m long in the tooth. I learned design “old-school” — rubylith and type galleys and paste-up with waxers — the last of a dying breed.
Being online has been changing my industry for over 20 years. I have been lucky in that I’ve been “growing old” with the technology… from early forums and bulletin boards to today’s twitter and video streaming technology… it’s mind blowing if I think about how much it’s changed. What I’ve noticed most, however, is not only our reliance on it, but the expectation of instant results.
The pace has become frenetic. It’s more of a pressure cooker than ever. When I started in the business, concept was king; now it’s content. Produce more, but with less… less money, less creative, less time, less space. The notion of getting a profound message across in 30 seconds was a challenge 20 years ago… now do it in 140 characters. Gray mares like me can find it pretty exhausting. The fact that I’m writing this at 11 pm after rising at 4 am and working all day should underscore that message.
Freak, I could write an essay on this… I’d better stop now…”
Patricia Simoneau of Grassroots Marketing & Brand Design
Engage and Build Relationships
“I help moms revitalize their careers and bodies through coaching, workshops, classes and personal training. When I’m not interacting with clients one-on-one, social networking sites like LinkedIn and Facebook provide an opportunity to share value-added content, tips and resources. My business, CareerFit Mom (www.careerfitmom.ca
), has reached a broader audience through Twitter and I personally learn something amazing from following folks I might not have otherwise had a chance to meet. Social networking lets me engage others, build relationships and provide support to other moms, but you know what, it is super fun too!”
Help Support my Family with my Hobby
“Well first let me introduce my self. I’m a mother to two beautiful twin girls, Izzie and Marley, a wife of 4 years to my wonderful husband Adam, and I just celebrated my 27th birthday. I’am a certified medical office assistant and work 3 days a week. Most people ask me “Where the heck do you have time to fit in a crochet business in your busy life?!” and all I can say is that my husband watches alot of hockey at night!! But on a serious note I could not have a successful home-based business if it wasn’t for the internet, or facebook. I started off with crocheting a few hats one day and I posted a picture of them on facebook and my friends fell in love with my talent. Soon there after I was selling them to friends of friends and acquaintances. A few months later, all those people told their friends and my facebook page started blowing up with fans from all over the world, its so amazing how fast word spreads. I find social media to be a great tool for us busy moms who just don’t have the time to go out shopping or looking for that certain special something, its just as easy now to type in a few key words than hoping in the van and driving into town and browsing all the stores. Thanks to social media I now have a great way to help support my family with my hobby.”
“Social Media has allowed me to connect with my readers which I feel is a very powerful resource. I receive feedback from my fan base and it allows me to share new information about my site, share promotional contests, new ideas and much more.
Facebook and twitter have increased traffic to my web site and to my newsletter subscriber list. I think it also helps give my business, a face and a story not “just a site”. It also has helped me to better understand my visitors by directly hearing right from them.
In regards to business, twitter has opened many business doors:marketing, promotional opportunities and has helped engage sales as well. Being a small company of one, it has generated revenue to help get my website name out there and it has opened doors for potential clients to see and “hear”who I am.
But the most rewarding I feel is to hear from my readers, which I love as I see my web site statistics are great, but it’s so nice to actually hear from them and it makes you realize all the hard work is worth it!”
“Social Media has changed the way I do business.
Being online has had an extremely positive impact on my business because I live in the rural area it has allowed me to reach out and build a community of relationships beyond my backyard. I have been able to significantly reduce the amount I was spending on print media, increase my visibility ,become part of organizations I may not have otherwise known about and has been an incredible tool for seeking out joint venture opportunities. Being online has also increased my productivity by having most information within a clicks reach.
I am pretty confident that my business would not be the same without being online.”
Tell My Story
“Several years ago, I started a business selling a baby product I’d invented. I paid thousands of dollars for a professionally developed website thinking once I launched the site, orders would come. But they didn’t. I still had to market the product via old-fashioned avenues like public relations and advertising–both of which can be costly. I had no other way to reach the public and eventually closed the doors. But now, with my new business venture, I can barely keep up with the vast and varied ways I can let consumers know what I’m doing. I can blog, tweet, post, link, and pin. And that’s just the beginning. I can digg, stumble, start a channel, and more. Sometimes it’s overwhelming. I’m working now to craft my message for each venue and find out which one creates the most conversion to sales so that I can focus on those opportunities that are most effective. I still have to work just as hard to promote my product, but I don’t have to pay for the opportunity to promote nor do I have to wait for a newspaper or magazine to decide I’m newsworthy. It’s up to me to tell the story.”
“The biggest way social media has changed my business is by expanding the connections I have with people I likely would not have met any other way. These connections have resulted in great conversations, learning, shared resources, being a guest on Blog Talk Radio and teleseminars, being approached for collaborative book writing projects, speaking engagements and new friendships.
I engage via Facebook (http://facebook.com/CreativeWellnesswithLyndaMonk
), Twitter (@LifeWriterCoach) and LinkedIn (http://www.linkedin.com/in/lyndamonk
). I have a lot to learn about how to use each of these amazing tools/platforms/communities to make a greater contribution as a coach, speaker, and writer online. With the goal of learning in mind, I participated in the Social Media Camp 2011 in Victoria, BC, Canada where over 600 people gathered from Canada, the US, and beyond to explore more about how to use social media in business and in life.
I love connecting with people who inspire online – people who have a positive message and information/tools to share that contribute to individual and collective health, wellness, creativity, personal growth, and success. My business is Creative Wellness – Awakened Living with Life Source Writing. I inspire and teach helpers, healers, and others who make a difference to nourish their spirits, prevent burnout, and fill their emotional cups with a holistic reflective writing practice. Social media is a great place to make a difference with words!”
“I think in answer to your question—the answers are really endless but for me, personally, it is not only a way to promote your products to current and potential users but it is a way to also help the mompreneur community also. We can help promote others. I have found countless guests for my radio show through social media. I have found resources for doing business through LinkedIn, and I have found stores to carry my products through Facebook and Twitter.
Now with Pinterest entering the social media marketplace with a completely different type of platform while using Facebook and Twitter—it is integrated marketing at it’s finest form. One is able to reach so many more people with limited financial resources than ever before.”
Tagged In:business, business success, business women, online business, small business, social media, Social media business, social media consulting, social media success, social media training
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