As you all know technology is ever changing and how we use it changes just as fast. So when I read the latest recommendations from KISSmetrics I was not surprised to see that the best times to share online have changed since I finished University last year.
According to KISSmetrics:
The best times on Twitter are at noon, 5pm and 6pm. The best days of the week are midweek and weekends.
As for Facebook the best day of the week is Saturday and the best time of the day is noon.
Blogging is most effective in the mornings, with Monday being the best day to post.
Some things to keep in mind when thinking of the best times to post are:
- Who is your target market?
- What are their days like?
- During the day are they at work or home?
- Do they check their platforms from work?
What time zone is your target market in? If you are in a different time zone than them you’ll have to plan this into your Social Media planning.
So now that we know the best times to post does that mean we should all post at the same times every day?
NO!! For best results I would suggest not focusing all your posts to set times. Yes knowing the best times can be helpful and yes we should try to get some posts into those key times…but the key to success is to sprinkle your content.
During peak hours you may get exposure but there is a high chance your message is going to get lost in the hustle and bustle of web traffic.
So sometimes it’s better to sprinkle your message though out the day and week to see which days are your best times. You may be surprised.
During quieter days and hours you may have less people online to see your post but you also have less competition for content to read, making it more likely to get quality reads.
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