New Timeline Covers, What Is and Isn’t Allowed?

According to Facebook, Timelines can NOT contain:

•  Sale or price ( 10% off or BOGO)
•  Contact information,address or web address
•  Call to actions like “sign up today”
•  They must also represent the page and not be misleading, deceptive or infringe on someone else’s copyright.

So What Should The Timeline Have?

Well, the timeline should be visually appealing, eye catching and branded to your business. Although it is easy to upload any old image as a header, it is worth every cent to have a custom design created to flow with your other branding.

What Content Can You Include In Your Timeline?

• Business name
• Tag line
• Company logo (this could be in your profile image or timeline cover)
• Images (your most popular products, store front, staff image)

What Size Is The Cover Image?

An ideal timeline image is 851 pixels wide, 315 pixels tall and less than 100 kilobytes.  Your profile picture which is 133 pixels wide by 74 pixels tall, spaced 24 pixels from the left edge of the cover photo, which means your timeline image must be designed to allow for this break.

How Do You Upload The Timeline Cover?

1. Log into your page
2. Mouse over your existing timeline image, click on “Change Cover” on the lower right side of image
3. Select “Upload Image”, browse to where you have saved the image on your computer
4. Save changes

(If you do not have a timeline yet, click the timeline preview button at the top of your page to activate)

How Often Should You Change Your Timeline Cover Image?

When in business, the goal is to create a strong image that works with your brand and then keep it as long as possible. The only time I would change the image is if the branding changes, people in the photo have changed their look, it features a product or service you no longer provide.

Tagged In:Branding, business, Business Pages, Design, facebook, Facebook Branding, Facebook Design, Facebook Help, Facebook Pages, Facebook Timeline, Jennifer Belanger, Online Help, social media, Social Media Rockstar, Timeline Cover

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Hair Salons are one of the biggest word of mouth businesses known to man and lets face it a great salon doesn’t just sit back and wait for customers to wander in, they put themselves out there, network and promote. That is exactly what Emerson Salon in Seattle has done.

What I love about Emerson Salon?

• They have a beautiful easy to use website
• All their Social Platforms are above the fold, eye catching and providing a call to action
• They offer online booking
• They make their stylists front and center,showing their personalities and allowing you to learn more about them
• Each of their stylists have their own twitter account and rss feed
• They blog (however not on a regular basis)
• They have keywords spread through out the site and blog about key industry topics

I love this blog post showing some of their actual work. What a great way to create a portfolio while really showing off your talent add a couple testimonials from long time clients and WOWZA talk about social proof.

This blog post got me to thinking about what other types of blog posts would be good for hair salons. Here are a few ideas I came up with:

1. How does what you eat affect your hair?
2. Top 5 ways to cure dandruff
3. How to get the look without the hassle
4. Avoiding hair loss, is it possible?
5. Hair washing practices, What you are doing wrong?
6. What makes a good hair brush?
7. Avoiding lice this school season
8. How cheap shampoo is costing you money?
9. Does oily hair cause acne?
10. Washing your hair, How much is to much?
11. Top looks of the season
12. Best cuts for thick hair (or thin hair)
13. Grey is the new blond
14. Top hair accessories every girl needs
15. Stylist of the month
16. Best before and after photos of the month
17. Parents survival guide to kids hair (how to deal with tangles, gum in hair, lice) Parents Survival Kit, What you should have on hand
18. Bad hair day fixes
19. Wedding day hair tips
20. Tips for babies first hair cut

Tagged In:facebook, social media tips, twitter

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Do you ever wonder when the best times to post on your Social Media platforms are?

As you all know technology is ever changing and how we use it changes just as fast. So when I read the latest recommendations from KISSmetrics I was not surprised to see that the best times to share online have changed since I finished University last year.

According to KISSmetrics:

The best times on Twitter are at noon, 5pm and 6pm. The best days of the week are midweek and weekends.

As for Facebook the best day of the week is Saturday and the best time of the day is noon.

Blogging is most effective in the mornings, with Monday being the best day to post.

Some things to keep in mind when thinking of the best times to post are:

• Who is your target market?
• What are their days like?
• During the day are they at work or home?
• Do they check their platforms from work?

What time zone is your target market in? If you are in a different time zone than them you’ll have to plan this into your Social Media planning.

So now that we know the best times to post does that mean we should all post at the same times every day?
NO!! For best results I would suggest not focusing all your posts to set times. Yes knowing the best times can be helpful and yes we should try to get some posts into those key times…but the key to success is to sprinkle your content.

During peak hours you may get exposure but there is a high chance your message is going to get lost in the hustle and bustle of web traffic.

So sometimes it’s better to sprinkle your message though out the day and week to see which days are your best times. You may be surprised.

During quieter days and hours you may have less people online to see your post but you also have less competition for content to read, making it more likely to get quality reads.

Images provided by Copyright (c) 123RF Stock Photos

Tagged In:Blogger, blogging, facebook, facebook training, linkedin, linkedin training, Red Deer Alberta, Red Deer Social Media, Red Deer Social Media Consulting, Red Deer Social Media Training, social media training, twitter, twitter training, wordpress

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Check out this Social Media promotion. It goes against Facebook’s rules but caught a lot of attention. Do you think it is clever, funny, spam? You decide!

Tagged In:advertising, facebook, social media

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Have you ever been tagged in a Photo that you were not so proud of….. Well In this video I will show you how to remove a tag from a photo.

Tagged In:facebook, facebook training, Jennifer Belanger, Red Deer Facebook help, Red Deer Social Media Help, Remove Facebook Tags, Social Media Consultant, social media training

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Part 2 of Setting up your Facebook Page- In this video I dive into how to set up your Info section on your Facebook page

Tagged In:facebook, Facebook Business Page, Facebook Page, Jennifer Belanger, learn social media, Red Deer business, Red Deer Business Help, Red Deer business training, Red Deer Consulting, Red Deer Facebook, Red Deer Social Media, social media training

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Tagged In:facebook, how to use social media, learn social media, linkedin, social media, social media training, twitter, what is social media, you tube

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How do I connect my Facebook Fan Page to my Twitter Account, so that my facebook feeds show up on Twitter?

 Signed “Friendly Facebooker”

Dear Friendly Facebooker,

To Connect your Facebook Page to Twitter you:

1. Click on Account at the top right corner of your page

2. Click on ‘Use Facebook as Page’

3. Click on your page

4. Go to Edit Page ( top right corner)

5. Go to Resources ( left hand side of the screen)

6. Click on Link your page to Twitter

7. Follow the step by step guide though the short process, you will need to be signed into your Twitter Account

To submit your question to Jennifer CLICK HERE

Tagged In:connect social media, facebook, facebook training, social media, social media training, twitter, twitter connect

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