When building an online business it is extremely important to remove any opportunities that make your customer concerned.
We have all been there. We have found something online that we really want. It is cheap and looks great. But we are just not sure. In a brick and mortar store we have the opportunity to use our senses (touch, smell, taste, hear and see) when deciding if we want to buy a product. We also get the satisfaction of the instant purchase we get to take the treasure home with us right now. No worry of shipping charges or how long it will take to get here. We hear horror stories all the time about online scams, which also adds some worry.
So as a business we know the challenges we face when it comes to selling online.
The key is to remove as many concerns as we can so that the customer can make the purchase without worry.Here’s how:
Have a FAQ Page (Frequently Asked Questions)
Creating a good FAQ page will not only help your customer but will also save you time on unnecessary questions. Some points to include in your FAQ page are shipping costs and times, taxes, extra charges, guarantees and return policies
A good testimonial should include the persons first and last name as well as location. When possible a photo would be ideal. The best testimonials include results. Ex. “Thanks to John I lost 40 pounds in 6 months and have kept it off for 3 years” OR “Thanks to Pam I earned $10,000 in 5 days wearing my pj’s”
People trust Stats! For example a business considering whether Facebook would be worth it for their business might take comfort in “One in every nine people on Earth is on Facebook”
Almost anyone will order something that has a 30 day guarantee and unless your product sucks (which why are you selling it???) very few will ever ask for their money back. It is giving your customers a safety net and people like feeling safe
PayPal is the world’s most trusted online money transfer; don’t risk using some cheaper unknown version to accept money. People want what they trust and it will make you back the money you spend in fees
Let’s face it looks do matter. Kind of like we would not be impressed for someone to show up unshowered and in their pj’s for a job interview, we are not impressed by a 20 year old website. I am not saying that you need to spend a fortune on a custom design by with wordpress and web template options galore; there are options at every price range.
Nothing makes me want to run more than a site with no contact information listed. If you take your business serious and want to come across as legit. I suggest listing your email, phone, social media profiles and if applicable an address. The more ways a person has to contact you the more they will trust you.
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